Puma and The Weeknd Introduce The New Tsugi Shinsei

After Nike des Sportswear continues to expand its Air Max 90 lineup, Puma officially introduces their new performance-meets-lifestyle crossover silhouette named the Tsugi Shensei to the world. Modeled here by brand ambassador The Weeknd, the Tsugi Shensei features a silhouette inspired by the sensibilities of Japanese design, featuring a unique lacing system with the laces sitting on the lateral and medial side of the foot for a custom fit and progressive look. The futuristic upper sits atop a soft IGNITE Foam sole found in the brand’s performance running models.

The Tsugi Shensei is actually the debut model to drop in an all-new Tsugi line from Puma (Shensei translates to “Reborn”), and hits worldwide Puma retailers and Puma.com on April 21st in the black and white colorway seen here.