Odell Beckham Jr. has an affinity for wearing Yeezys in public, but that might just come to an end. It’s being reported that OBJ, the superstar wide receiver for the New York Giants, just signed a five-year shoe deal with Nike, a contract big enough to be the most lucrative shoe deal in history for an NFL player. While a signature shoe was not part of the negotiating deals, it’s quite a possibility given his marketability on and off the field and the fact that his gym teammate Victor Cruz had success as a non-performance signature shoe pitchman.
Beckham Jr. is one of the most recognizable NFL athletes thanks to his incredible speed, outrageous catches, and gaudy custom cleats inspired by Charlie Brown, the self-lacing Nike Mag, and more. OBJ’s most recent deal with Nike expired on May 1st, which spurned adidas to make him an offer. Nike balanced those figures, ensuring the superstar in the Swoosh for the next half-decade.
#Giants WR Odell Beckham signed the most lucrative shoe deal ever for an @NFL Nike air jordan 1 low utl gs teddy bear brown red pink do2233-264 4.5y womens 6.
— Ian Rapoport (@RapSheet) nike air max plus tn se mercurial black orange mens new arrival cushioning running shoes
Additional info via NDP