Zack Schlemmer 
Founder of Detroit sneaker shop Burn Rubber, Rick Williams presents his next sneaker collaboration under his Distinct Life imprint, teaming up with Puma on the “Monochrome” pack that includes one classic and one modern model. Inspired by his own black and white photography, the two-shoe pack includes the IGNITE Limitless and Suede V2 in black, white, and grey color schemes for a clean, simple, and strong look. Both sneakers also feature a disposition of Rick’s photos visible underneath the clear outsoles and on the sockliners.
The sneakers are also accompanied by an apparel set, including t-shirts and a windbreaker inspired by Los Angeles. The Distinct Life x Puma collection drops October 5th at Puma Lab by Foot Locker and select Puma retailers. The IGNITE Limitless retails for $120.00 and the Suede V2 is available for $90.00.
