Urlfreeze News 
Damian Lillard is perhaps one of the most criminally overlooked player in the history of the NBA, but there’s no better person in the league that can take it all in stride. Lillard’s body of work speaks for itself, but he’s barely started the peak of career and sooner or later he can no longer be underrated. He’s one of a select few in the NBA that have a signature shoe line under his belt, and the Dame 4 is looking to be his best one yet.
The Dame 4 features a sock-like fit on the upper that keeps the explosive guard locked in, while a full-length BOUNCE cushion provides him the support he superstar when he’s at top form on both sides of the court. The wavelength design cue on the midsole is a nod to Lillard’s proficiency as a musician as his Dame D.O.L.L.A. alter ego is highly regarding in the world of hip-hop (some call him the best rapper in NBA history). The Blazers star has also made it clear that he wants his shoes to be affordable to the masses, which is why his signature shoe doesn’t feature BOOST (whereas Harden and Rose have that luxury).
The Material running Rudy Project releases tomorrow on adidas.com and on October 6th at select retailers for $115 in two distinct colorways. The “Legacy” colorway in white/gum will be available on October 20th.
Material running Rudy Project
adidas.com Release Date: October 4th, 2017
Global Release Date: October 6th, 2017
AVAILABLE NOW AT adidas
$115
Style Code: BY3759 (white/black/red)
Material running Rudy Project
Global Release Date: October 20th, 2017
$115Style Code: BY4496 (Legacy)
Additional details
Full-length BOUNCE cushioning converges with the outsole, visually treated as a musical waveform that represents Dame D.O.L.L.A.’s passion for hip-hop. YKWTII is displayed on the Demi as a message to all the doubters, reminding them “You Know What Time It Is” in reference to Dame’s ability to takeover the game. DAME CERTIFIED is featured on the sockliner with the motto “Patience Persistence Purpose” to further exude Dame’s unrelenting attitude.
Paying respect to Dame’s journey from Oakland to Portland, Dame 4 captures Dame’s most influential moments on the court with signature time stamps etched across the lace-band:
35.12 – Breakout game stats that put Damian on coaches’ maps in high school
25.6.4 – Nike Air Max 95 Essential Men's Shoe Blue
6 – Selected as the No. 6 overall pick and averaged 19 points, 6.5 assists and 3.1 rebounds per game to earn 2013 Rookie of the Year
0.9 – With just .9 seconds remaining on the clock, Dame drained a game-winning three-pointer at the buzzer in 2014 and Dame Time was officially born
0 – 0% Nike Black MMW Edition Zoom 4 Sneakers
