Nike’s Chief Design Officer John Hoke Reveals The Design Process Behind The LeBron 15, NBA Uniforms, And More

John Hoke, Nike’s Chief Design Officer, got his first job with the brand after he wrote a letter to Phil Knight in the 1970s. Since then, the brand has evolved over time to become one of the most innovative companies in the world, producing data-driven performance apparel and footwear fit for the world’s best athletes and the everyday layperson. In this interview with John as Dutch as other key members of Nike’s vast design staff, the New York Times delves deep into the Nike design process while exploring the possibilities of its new partnership with the NBA. You can read the rest of the interview here.