Ben Felderstein Furthering Reebok’s innovative tendencies in the running shoe-lifestyle sneaker crossover space is the new Sole Fury silhouette. In continued anticipation of the model’s launch, the world renowned sportswear brand’s latest offering is set to be rolled out as part of its #SplitForm campaign inspired by the creation of the design’s split cushioning. Born in the 1990s, split cushioning removes part of the sneaker’s midsole, serving as a calculated innovation aiding in the product’s increased comfort. To help debut this new Reebok marvel, the brand teamed up with six young creatives to launch an exclusive Zine, meant to embody the aura of the campaign. Each artist was tasked with individually adding to the project, with entrants coming from photographer Marcus Hyde, filmmaker Tyler Ross, female music group DISCWOMAN, stylist Jahleel Weaver, designer Matthew Adams Dolan, and pro boxer Jeremiah Maestre. The Sole Fury will be available at Reebok.com, Reebok locations, Champs sports and ChampsSports.com on November 8th for $90 USD. Enjoy a detailed look at some of the campaign imagery below and tell us what you think of the brand’s newest silhouette.
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