The Distinct Life’s Rick Williams And Puma Launch “Detroit Inspires The World”

In celebration of their upcoming INSPIRE Day, Rick Williams, founder of creative outlet Distinct Life, is partnering up with Puma for a duo of footwear collaborations designed to communicate the significant impact of the city of Detroit. Arriving has a heartfelt love letter to the people of the Motor City who are working to push culture through art, music, politics, and more, Williams emphasizes his “Detroit Inspires The World” Snake through two footwear options including the Puma Palace Guard and the Palace California silhouettes. The former merges premium suede and leather for its black and yellow upper, followed by gum outsoles and stamps of the aforementioned messaging placed boldly atop the heel portions. While the latter features a similar three-toned color story, it steers in a more overt direction as the word “Inspire” is arranged in oversized tonal letters stitched across its medial panels. For those looking to get their hands on a pair, they will be available at the Footlocker Detroit Community store this Saturday, December 7th in alignment with the many panels and workshops they have planned for INSPIRE Day.