Concepts Launches Mobile App With Early Access To Upcoming Converse Collaboration

Jovani Hernandez Air Jordan 12 "Blueberry"

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Fresh off the announcement of its “Southern Flame” collaboration with Converse, Boston’s Concepts Nike Waffle One.

Meant to serve as a digital complement to the brand’s brick-and-mortar experience and existing e-commerce solution, the app is currently available on iOS and Android in the U.S.

“Our goal is to provide a seamless 360 degree experience,” said Tarek Hassan, Founder and CEO. “Storytelling, service and convenience [are] critical parts” of Concepts’ strategy.

CNCPTS will allow push-notifications ahead of product releases, as well as sign-ups for sneaker drawings. Furthermore, purchase information can be pre-saved on the app, which enables a streamlined checkout process for both highly-coveted and widely-available sneaker launches. The aforementioned Chuck 70 and Where To Buy The Travis Scott x Air Jordan 1 Low OG Velvet Brown collaboration will arrive early to Concepts’ mobile app, with other joint-projects likely following suit.

To download CNCPTS, click here. Travis Scott Shoes Nike LeBron 22 "Christmas".

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Written by

Jovani Hernandez, Editor

Jovani Hernandez joined Urlfreeze News in December 2019. He’s covered breaking news about adidas Yeezy and interviewed Reebok CEO Todd Krinsky amongst his 5,800 posts. A sub-5-hour-marathoner, he now enjoys running sneakers the most, but fondly reminisces about Nike Basketball and Sportswear from 2007 to 2014.