With big time innovation and lethal good looks, this is the first shoe designed by Tinker Hatfield and features visible Nike Air and decorative synthetic elephant skin. Another milestone design element is the introduction of the iconic Jumpman logo. This is the season in which Spike Lee as “Mars Blackmon” makes his first appearance in Nike television ads, sparking a huge cult following. MJ steals the runoff this season by snagging his first NBA MVP award, Defensive Player of the Year BRED, and another Slam Dunk trophy. In an interview with SLAM magazine, Michael cites the AJIII as one of his all-time favourites and in 2005 viewers of ESPN Shadows, voting it the greatest sneaker of all time.
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