Asics
ASICS is a shoe brand based in Kobe, Japan. While they produce footwear across many sports categories, they are most recognized for their retro models such as the GEL-Lyte 3, GEL-Saga, GEL-Kayano 5, and more. ASICS Sportstyle is the lifestyle division of the brand; they are responsible for the limited edition collaborations with boutiques (KITH, Concepts, etc.) and designers (Kiko Kostadinov, Vivienne Westwood, etc.).
As we’ve transitioned into an era of sneakers where tech-runners and early 2000s styles have more sway than ever, ASICS has been both a clear benefactor and a primary driver of that trend. The brand’s work with British designer Kiko Kostadinov can’t be understated in that regard, but in-house designs like the multi-edition GEL-Kayano present as two tentpole silhouettes for the brand as the year draws on.
In 2024, the ASICS isn’t taking their foot off the gas, and all indications point to them being a major player with their continued retro-futuristic excellence. Models like the AWAKE-assisted ASICS GEL-NYC Anthony Edwards Shoes ASICS GEL-Terrain September 23, 2024.
Asics
Bleach Unveils ASICS Collaboration During New York Comic Con
All eyes are on the world of comics as New York Comic Con kicks off with a four-day event through the weekend. Amidst the heightened...
Kith Loyalty Members Get First Dibs On Upcoming ASICS Collaborations
Updated October 18th, 2024: The Kith x ASICS GEL-Nimbus 10.1 + GEL-Kayano 12.1 will release on October 21st, 2024 exclusively through Kith in-store and online....
nonnative Brings GORE-TEX To The ASICS GEL-Terrain
ASICS and contemporary fashion label nonnative are following up their military boot collaboration from 2020 with another outdoor-minded shoe, bringing GORE-TEX fabric to the GEL-Terrain....
Kiko Kostadinov Circles Back To The ASICS UB9-S GEL-Kayano 20 For “Dark Grape”
Already set to tee off their newest formulation with the ASICS UB9-S in red and yellow on October 25th, ASICS and Kiko Kostadinov are striking...
Hiking Aesthetics Define The PLEASURES x ASICS GEL-NYC
Update: Official images of the PLEASURES x ASICS GEL-NYC have been uploaded. The shoes are currently set to release this October via raffle on PLEASURES’...
ASICS Returns To The Earthenware Pack For Fall/Winter 2024
As the face of current tech runner styles, it’s been hard to find a pair of ASICS GEL-Kayano 14s; most inline and collaborative editions either...
The JJJJound x ASICS GT-2160 Releases On Halloween
Updated October 14th, 2024: Official images of both JJJJound x ASICS GT-2160 colorways have been uploaded. Consistent with our initial preview, both shoes are comprised...
Beauty Influencer Kicki Yang Zhang Paints Two ASICS GEL-NYC Colorways
ASICS and Berlin-based artist, beauty influencer, and model Kicki Yang Zhang are linking up for a collaborative GEL-NYC capsule, introducing another project on the same...
SNS Brings Stockholm Club Culture To The ASICS Gel-Quantum 360 VIII Utility
In their own words, Swedish imprint SNS has always revolved around the tentpoles of “sneakers, fashion, art, music and sports.” It’s no surprise then, that...