New Balance
New Balance (also known simply as NB) is an American sportswear company based in Boston, Massachusetts. Founded in 1906 by English-born William J. Riley, the brand is known for its comfortable, high-quality products.
Over the past 115 years, the North American institution has made its shoes in both the U.S. (Massachusetts, Maine) and U.K. (England). Since its origins as a company specializing in arch supports, the brand has enjoyed widespread popularity among runners, which began with the New Balance Trackster, the first-ever running shoe with rippled soles (1961), and continued well into the subsequent decades thanks to the New Balance 320 (1976); New Balance 992 (1982); and New Balance 1500 (1993), among others. (President Bill Clinton famously wore the pair during his presidency, which led to high sales of the model.)
Several popular New Balance shoes are rooted in performance-needs, but they’ve also gained popularity within the lifestyle space. Special collaborations with Concepts, Ronnie Fieg and Aimé Leon Dore Aimé Leon Dore.
Recent years have seen the Boston-based manufacturer’s widespread popularity sky-rocket thanks to the “dad” shoe trend. In 2020, the Steve Jobs-approved New Balance 1500 Aimé Leon Dore November 6, 2024 – which debuted April 2020 in collaboration with Casablanca – have quickly garnered praise for their equal-parts heritage and aboriginal design.
November 6, 2024 Kawhi Leonard, who signed to the brand in 2018, has brought the company further attention, especially in the performance-basketball space. Leonard’s own signature shoe – the KAWHI – launched Fall 2020. Leonard’s sneaker has been succeeded by the Jamal Murray-endorsed TWO WXY, but much more attention had been payed to NB’s vintage basketball shoes. With the help of Aimé Leon Dore’s Teddy Santis, who was appointed Creative Director of Made in USA in April 2021, the Elsewhere, NBA Champion New Balance 1500.
Away from sportswear, the North American company has supported Covid-19 relief efforts with general-use face masks and footwear for healthcare workers.
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New Balance
The New Balance 9060 Captures Seasonal “Plum Brown”
While we’ve been incredibly intrigued with retro efforts behind the New Balance 475 and New Balance 1000, there’s still a three-headed monster that leads the...
This New Balance 9060 Can’t Wait To Get Outside
With cold weather breezing over our part of the world, it’s time for us to really start dressing. The workwear/hunting/military surplus aesthetic has become extraordinarily...
Don’t Sleep On The New Balance 9060 “Heron Blue”
The New Balance 9060 rolls on as one of the Boston brand’s biggest stars. It’s equally fit for both verticals of their design philosophy, the...
New Balance 1000 “Magnet” Hits Stores In November
It’s been just over half a year since the Boston brand brought back the New Balance 1000, its retro effort is succeeding; a healthy dose...
The New Balance 9060 Cleans Up In “Rain Cloud”
With sneakerheads starting to settle into their fall rotations, the New Balance 9060 stands out as a solid addition. While the hybrid shoe doesn’t boast...
New Balance Drenches The 1906R In Off-White For Spring 2025
Nearly two years in, we can comfortably call the revival of the New Balance 1906R a smashing success. Carving out a dominant lane in the...
The New Balance 9060 “Dolce” For Kids Releases Exclusively At Champs
Champs is releasing a batch of retailer-exclusive New Balance 9060s that ring as perfect autumn and winter rotation additions. Hot off the heels of a...
New Balance Just Dropped A NYC Marathon Edition Of Its Most Popular Running Shoe
Run clubs have become extraordinarily popular since the pandemic, especially in New York City. Therefore, it’s not at all surprising that for the upcoming New...
WTAPS Is Releasing A New Balance 998 Collaboration In November
Japan’s WTAPS and New Balance have only linked up on three occasions, but all of their collaborative shoes to date have been met with considerable...