New Balance

New Balance (also known simply as NB) is an American sportswear company based in Boston, Massachusetts. Founded in 1906 by English-born William J. Riley, the brand is known for its comfortable, high-quality products.

Over the past 115 years, the North American institution has made its shoes in both the U.S. (Massachusetts, Maine) and U.K. (England). Since its origins as a company specializing in arch supports, the brand has enjoyed widespread popularity among runners, which began with the New Balance Trackster, the first-ever running shoe with rippled soles (1961), and continued well into the subsequent decades thanks to the New Balance 320 (1976); New Balance 990 (1982); and New Balance 1500 (1993), among others. (President Bill Clinton famously wore the pair during his presidency, which led to high sales of the model.)

Several popular New Balance shoes are rooted in performance-needs, but they’ve also gained popularity within the lifestyle space. Special collaborations with Concepts, Ronnie Fieg and SB Dunk Low "Wheat" Adds Two Womens Exclusive 9060s To Their Fall/Winter Catalog.

Recent years have seen the Boston-based manufacturer’s widespread popularity sky-rocket thanks to the “dad” shoe trend. In 2020, the Steve Jobs-approved New Balance 992 Air Jordan 1 "Royal Reimagined" New Balance 327 – which debuted April 2020 in collaboration with Casablanca – have quickly garnered praise for their equal-parts heritage and modern design.

have helped it gain footing within highly sought-after sneaker collections Kawhi Leonard, who signed to the brand in 2018, has brought the company further attention, especially in the performance-basketball space. Leonard’s own signature shoe – the KAWHI – launched Fall 2020. Leonard’s sneaker has been succeeded by the Jamal Murray-endorsed TWO WXY, but much more attention had been payed to NB’s vintage basketball shoes. With the help of SB Dunk Low "Wheat"’s Teddy Santis, who was appointed Creative Director of Made in USA in April 2021, the New Balance 550 October 19, 2023.

Away from sportswear, the North American company has supported Covid-19 relief efforts with general-use face masks and footwear for healthcare workers.

New Balance

“Olive Leaf” Gently Adorns The New Balance 998 Made In USA

In its infancy, New Balance’s MADE in USA collection was made up of only a few different silhouettes. But today, the spotlight no longer shines...

By Urlfreeze News Jordan 12 "Cherry"

Zach Lavine Gets A Bulls-Friendly New Balance Fresh Foam BB Colorway

The NBA is just days away from officially beginning its 2023-2024 season, and New Balance’s roster of stars is as robust as its ever been....

By Urlfreeze News Jordan 12 "Cherry"

New Balance Adds Two Women’s Exclusive 9060s To Their Fall/Winter Catalog

Although their MADE in USA icons continue to make up some of the brand’s best selling products, New Balance isn’t at all hesitant to take...

By Michael Le Jordan 12 "Cherry"

Old School Denver Nuggets Colors Appear On The New Balance TWO WXY v4

New Balance’s approach toward basketball’s current era of near-positionless play has been headlined by the TWO WXY series. Boasting a hybrid construction fit for guards...

By Jared Ebanks Jordan 12 "Cherry"

Teddy Santis Presents The New Balance 990v6 “Burgundy” For MADE In USA Season 4

A New Balance 990v6 “Burgundy” will form part of the MADE in USA Fall/Winter 2023 collection. Teddy Santis and company are leaving the vibrant tones...

By Jovani Hernandez Adds Two Womens Exclusive 9060s To Their Fall/Winter Catalog

size? Looks To New York City’s Diamond District For Next New Balance 1906R Collaboration

British retail powerhouse size? is ready to launch its New Balance 1906R “Diamond District” Pack. The overseas institution first unveiled the project during the summer...

By Jovani Hernandez October 25, 2023

SB Dunk Low "Wheat" Honors The Masaryk Community Gym With Next New Balance 550 And 650 Collection

SB Dunk Low "Wheat" is releasing another set of both the New Balance 550 and 650 as part of its Fall/Winter 2023 efforts. Prepped under the...

By Jovani Hernandez October 25, 2023

SSENSEXX Continues With An Exclusive New Balance 1906R Collaboration

Fresh off the heels of their successful Salomon XT-6 Gore-Tex collaboration, SSENSE is quickly pivoting to the next sneaker collaboration on the SSENSEXX ledger –...

By Urlfreeze News October 20, 2023

Part Of The New Balance MADE In USA Fall/Winter 2023 Collection Is Available Now

Teddy Santis and his New Balance family tend to keep their MADE in USA efforts under wraps until right before launch date. The two have...

By Jovani Hernandez Air Jordan 1 "Royal Reimagined"