New Balance

New Balance (also known simply as NB) is an American sportswear company based in Boston, Massachusetts. Founded in 1906 by English-born William J. Riley, the brand is known for its comfortable, high-quality products.

Over the past 115 years, the North American institution has made its shoes in both the U.S. (Massachusetts, Maine) and U.K. (England). Since its origins as a company specializing in arch supports, the brand has enjoyed widespread popularity among runners, which began with the New Balance Trackster, the first-ever running shoe with rippled soles (1961), and continued well into the subsequent decades thanks to the New Balance 320 (1976); New Balance 990 (1982); and New Balance 1500 (1993), among others. (President Bill Clinton famously wore the pair during his presidency, which led to high sales of the model.)

Several popular New Balance shoes are rooted in performance-needs, but they’ve also gained popularity within the lifestyle space. Special collaborations with Concepts, Ronnie Fieg and Stone Island x New Balance SI_577 Orange Sostenible New balance Vambes 574 V2 Classic.

Recent years have seen the Boston-based manufacturer’s widespread popularity sky-rocket thanks to the “dad” shoe trend. In 2020, the Steve Jobs-approved New Balance 992 from 2006 experienced its first retro run since 2010. New propositions like the New Balance 327 – which debuted April 2020 in collaboration with Casablanca – have quickly garnered praise for their equal-parts heritage and modern design.

crew new balance 997 butterscotch Kawhi Leonard, who signed to the brand in 2018, has brought the company further attention, especially in the performance-basketball space. Leonard’s own signature shoe – the KAWHI – launched Fall 2020. Leonard’s sneaker has been succeeded by the Jamal Murray-endorsed TWO WXY, but much more attention had been payed to NB’s vintage basketball shoes. With the help of Stone Island x New Balance SI_577 Orange’s Teddy Santis, who was appointed Creative Director of Made in USA new balance liful spring summer footwear collaboration sandals slides New Balance 550 La sortie de la New Balance 991.

Away from sportswear, the North American company has supported Covid-19 con efforts with general-use face masks and footwear for healthcare workers.

New Balance

James Worthy Era UNC Hits The New Balance 650

Evidently, spring means the New Balance 650. While the high-cut basketball model has been a featured silhouette in the NB brand strategy since taking off...

By Matt Varga Features New balance 570v2 Infant Wide Running Shoes
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The New Balance 991v2 Gets A “Nimbus Cloud” Makeover

New Balance’s “Nimbus Cloud” colorway echoes the elegance and premium feel of the brand’s “Made In” designs, particularly admired for its simplicity and exquisite use...

By Andrew Rizzo Features New balance 570v2 Infant Wide Running Shoes
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New Balance’New Balance Fuelcore Boa W Wide Black White Kids Preschool

All eyes are on New Balance in 2024. They’re hitting on all the right cylinders, delivering impressive in-line “general release” options to support their collaborative...

By Urlfreeze News New Balance Tekela V3 Magique AG Hombres EU 40.5
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Neapolitan Notes Drape This New Balance 9060

The hybrid New Balance 9060 may still be a relative newcomer to the NB family, but has absolutely made its mark in that short span...

By Matt Varga New Balance Tekela V3 Magique AG Hombres EU 40.5
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The Made In UK New Balance 576 “Morel/Navy Blazer” Taps In For Spring 2024

Most talk about Made In UK New Balance shoes has centered around the 991v2 in recent months, the new cut continuing its rollout campaign across...

By Andrew Rizzo Ténis New Balance Shando castanho azul preto
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“Blue Fog” Takes Over The New Balance 576

I’m sure NB execs would admit- New Balance 576 isn’t intended to embrace the vintage wave in the way the New Balance 550 or New...

By Matt Varga Ténis New Balance Shando castanho azul preto
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After Stone Island x New Balance SI_577 Orange Collabs, New Balance Is Ready To Launch The T500 To The Masses

We’ve seen this story before. Stone Island x New Balance SI_577 Orange brought back the New Balance T500 via three collaborative pairs last year, and now the model is...

By Andrew Rizzo new balance 1300 grey gold
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The New Balance 9060 “Modern Expressionism” Releases On March 15th

With the New Balance 550 catapulting the Boston footwear giant into pole position in streetwear, other models have experienced runoff, “rising tide raises all boats”...

By Matt Varga new balance 1300 grey gold
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A Charlotte Hornets Uniform Slides Onto The New Balance 650

Though they may not have a wide portfolio of official club agreements, nothing has ever stopped New Balance from alluding to sports teams with their...

By Matt Varga new balance mens fresh foam 1080v11 greenyellow greenyellow
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