icon Presto nikesb Nike SB

Nike SB

Nike SB is Presto NIKE, Inc.'s skateboarding subdivision. Founded in March 2002 and formerly led by the late Sandy Bodecker, Presto Nike SB is often credited for modern-day sneaker collecting because of its limited, concept-driven releases.

While Presto Nike SB as it's known today began in the early-2000s, The Swoosh's earliest attempt to enter the skateboarding space took place in the 1990s. With the help of a young Brandon Cole “Bam” Margera, Presto Nike launched the Choad, Snak, and Schimp to little commercial success and interest from skaters. (Margera notoriously skated in non-Nike shoes and taped swooshes on them.) The late Bodecker, who began working at the brand in 1982, recognized that die-hard skaters had already been using Presto Nike silhouettes like the Nike Air Force One baratas El modelo Presto Nike Air Force One fue lanzado en 1982 como una and Blazer Mid.

Under Bodecker's guidance, the imprint officially launched its first and most popular silhouette, the SB Dunk, as a skate-ready take of the Dunk High for basketball. The re-engineered sneaker featured a fat, padded tongue, Air Zoom insole, raised, exaggerated profile logo on ollie areas, and modified rubber sole for traction. While appreciated by skaters, these details arguably came second to Presto Nike SB's revisited marketing strategy. Unlike the brand's previous corporate-style strategy (which directly opposed common anti-establishment sentiments among skaters), Bodecker's approach was grass-roots-oriented: releases would not be mass-produced and distributed through big-box sportswear retailers. Instead, pairs would be available directly through select, independent skate shops.

Over the years, Presto Nike SB has hosted professional skaters the likes of Lance Mountain, Paul Rodriguez, Stefan Janoski and Shane O’Neill. Presto Nike SB's earliest team dzieci Richard Mulder, Reese Forbes, Gino Iannucci and Danny Supa, all of whom received the first four SB Dunk Lows.

Collaborations with Nike Tall Club casual fit cuffed trackies in khaki., Supreme and Jeff Staple, just to scratch the surface. Some Presto Nike SB releases, like “Paris,” “Raygun” and “What The Dunk” versions of the SB Dunk Low, have garnered grail-status among many collectors, fetching six-figure buyouts on the after-market.

Although the skateboarding-division experienced mainstream lull throughout the latter 2010s, it's regained widespread attention from casual consumers in 2020, thanks in large part to Travis Scott and Virgil Abloh. Presto Nike LunarEpic Low Flyknit iD Unlimited Pride nike air max 97 summit white bleached coral w 921733 104 better version and SB GTS Return, among others.

Shopping Links