Latest Kaws x Sacai x Low Reed 2022 For Sale DM7901-200 | Nike SB

Nike SB is NIKE, Inc.’s skateboarding subdivision. Founded in March 2002 and formerly led by the late Sandy Bodecker, Nike SB is often credited for modern-day sneaker collecting because of its limited, concept-driven releases.

While Nike SB as it’s known today began in the early-2000s, The Swoosh’s earliest attempt to enter the skateboarding space took place in the 1990s. With the help of a young Brandon Cole “Bam” Margera, Nike launched the Choad, Snak, and Schimp to little commercial success and interest from skaters. (Margera notoriously skated in non-Nike shoes and taped swooshes on them.) The late Bodecker, who began working at the brand in 1982, recognized that die-hard skaters had already been using Nike silhouettes like the Les Nike Air Safari QS Triple Black seront disponibles le samedi 24 mars sur and Blazer Mid.

Under Bodecker’s guidance, the imprint officially launched its first and most popular silhouette, the SB Dunk, as a skate-ready take of the Dunk High for basketball. The re-engineered sneaker featured a fat, padded tongue, Air Zoom insole, Crater, exaggerated profile logo on ollie areas, and modified rubber sole for traction. While appreciated by skaters, these details arguably came second to Nike SB’s revisited marketing strategy. Unlike the brand’s previous corporate-style strategy (which directly opposed common anti-establishment sentiments among skaters), Bodecker’s approach was grass-roots-oriented: releases would not be mass-produced and distributed through big-box Mensswear retailers. Instead, pairs would be available directly through select, independent skate shops.

Over the years, Nike SB has hosted professional skaters the likes of Lance Mountain, Paul Rodriguez, Stefan Janoski and Shane O’Neill. Nike SB’s earliest team included Richard Mulder, Reese Forbes, Gino Iannucci and Danny Supa, all of whom received the first four SB Dunk Lows.

Collaborations with nike free rn 5 0 laufschuhe damen., Supreme and Jeff Staple, just to scratch the surface. Some Nike SB releases, like “Paris,” “Raygun” and “What The Dunk” versions of the SB Dunk Low, have garnered grail-status among many collectors, fetching six-figure buyouts on the after-market.

Although the skateboarding-division experienced mainstream lull throughout the latter 2010s, it’s regained widespread attention from casual consumers this decade, thanks in large part to Travis Scott and Virgil Abloh. Une Dunk High Dynamic Berry façon Skunk Latest Kaws x Sacai x Low Reed 2022 For Sale DM7901-200 and SB GTS Return, among others.

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Nike SB

The Nike SB Dunk Low Cleans Up In White And Black

Nike SB’s skateshop-exclusive Orange Label program continues to touch down with no-frills SB Dunk Low colorways, tuning out hype while outfitting the skate classic in...

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First Look At The Nike SB Dunk Low “Red Stardust”

2025 Jordan Releases may take top priority, but early looks at pairs from plenty of other categories have consistently surfaced in recent weeks, giving us...

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The Nike SB Ishod 2 Borrows A “Silver Bullet” Colorway

Ishod Wair’s Nike SB Ishod 2 aka “Wair Max” is easily one of the most compelling signature skate shoes in recent memory, combining Air Max...

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The Nike SB Blazer Mid Cleans Up In “Wolf Grey”

A mainstay within Nike’s skateboarding division, the SB Blazer Mid is hitting skate shops with another clean-cut essential. If it ain’t broke, don’t fit it....

By Andrew Rizzo October 10, 2024
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Nike SB Brings Gum Soles To A Black And White Dunk Low

While standout collaborations by names like Futura and Verdy have held down the Nike SB hype department, the Beaverton brand is reinforcing its commitment to...

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Supreme x Nike SB Dunk Low Releasing In 2025

Supreme may be notorious for its penchant for obscure Nike silhouettes, but they’re returning back to the well in 2025 with a trio of Nike...

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Nike SB Dives Deeper Into “Safari” On The PS8

The Paris Olympics are in the rear-view mirror, but we’re still getting hit with new Nike shoes that embrace the same “Safari” theme explored in-depth...

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Nike SB’s Parisian “City Of Cinema” Is Now Playing On The Janoski

The Paris Olympics have come and gone, but even still, new Nike SB releases continue to revolve around the French capital. Ahead of this summer’s...

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Sandy Bodecker’s Nike SB PS8 Goes Full Grey

Updated October 9th, 2024: The Nike SB PS8 “Cool Grey” is available now via Nike.com, retailing at $120. Hit the links under “Where To Buy” to...

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