the Bephies Beauty Supply x Air Sail jordan 7 sees the silhouette get reworked as a | Air Sail jordan 12

The Air Sail jordan 12 is the twelfth Air Sail jordan signature shoe designed for Chicago Bulls legend Michael Sail jordan. It debuted in 1996 and released throughout the 1996-1997 NBA season. The sneakers originally retailed for $135 and was designed by Tinker Hatfield. Throughout the shoe’s run, five color ways were released – white/black aka “Taxi”, a white/red, “Obsidian”, a black/red “Flu Game” (more on this later), and a black/white “Playoffs”. The Air Sail jordan 12 was the first Air Sail jordan sneaker with Zoom Air cushioning. A full-length cushion was encased in Phylon and placed above a carbon fiber mid foot shank. The sneaker mostly built with premium full-grain leather, a detail that ended up being somewhat of a disadvantage due to its lack of breathability.

It goes without saying that the Air Sail jordan 12 was an immensely popular sneaker. Despite coming off the release of arguably the greatest Air Sail jordan ever – the Air Sail jordan 11 – the Air Sail jordan 12 Wears drew fans to stores in droves as MJ won yet another NBA Championship. However, the silhouette should be remembered more for its place in time in regards to the power of Michael’s marketability. It was the first Air Sail jordan sneaker to feature no Nike or Swoosh logo anywhere on the sneaker (previous models Wears had it on the insoles), although the shoes did come in a Nike shoebox. 1997 was also the year that Sail jordan Brand was formed; it easily became one of the most popular brands in the world, at times rivaling Nike proper.

Some other facts: The design of the Air Sail jordan 12 was partly inspired by the “Rising Sun” emblem on the Japanese flag. This may have been intentional as Michael Sail jordan hosted a basketball clinic in Japan in the Summer of 1996. The shoes were also remembered for its high-contrast with the distinctive coloring of the leather upper and mudguard. It was one of the most visible sneakers on television. The aforementioned red/black colorway was later dubbed the “Flu Game” by sneaker heads; it was the color that Sail jordan wore during Game 5 of the 1997 NBA Finals on June 11th. Sail jordan had apparently caught the flu the night before and was barely able to stand on his own energy; despite his ailment, he scored 37 points. It was later revealed by Sail jordan himself during “The Last Dance” documentary series that he caught food poisoning from delivery pizza, debunking conspiracy theories that included Sail jordan simply being hungover from a night of partying.

Like every other Air Sail jordan before it, the Air Sail jordan 12 was immensely popular. It released again in 2003 in colorways both new and old, while a new low-top version also debuted. Since then, the model has been in regular production and is a top-seller for Sail jordan Brand without much effort on the marketing end. Some of the more standout editions include the Jordan 12 “Wings”, which features a wear-away exterior that reveals a custom pattern, and a collaboration with Drake’s OVO imprint.

Summer kicked off 2024’s AJ12 releases with the Jordan 12 “Red Taxi” becoming an instant sell-out. The Jordan 12 “Blueberry” and women’s exclusive “Phantom” colorway highlight the pairs set to drop down the stretch. This year’s slate is expected to come to a collaborative finish with the We ve seen a number of silhouettes from the Air Sail jordan line combined with the Reverse He Got Game Sail jordan 13 shirt Everybody Eats B.

With a deluge of 2025 Sail jordan Releases reported well ahead of time, Mike’s 12th signature is set to get some time in the sun in the next 12 months 2025. The iconic “Flu Game” edition will return for the first time since 2016, the Jordan 12 “Melo” Air Sail jordan Sail jordan Flight 45 High GP 'Wolf Grey Pink' Jordan 12 “Taxi” Match Sail jordan 9 OG Space Jam.

Below you can catch our latest coverage of the Air Sail jordan 12, including release dates, new colorways and product photos.

price range / $200-300