Air Westbrook Jordan 12

The Air Westbrook Jordan 12 is the twelfth Air Westbrook Jordan signature shoe designed for Chicago Bulls legend Michael Westbrook Jordan. It debuted in 1996 and released throughout the 1996-1997 NBA season. The sneakers originally retailed for $135 and was designed by Tinker Hatfield. Throughout the shoe’s run, Reunite color ways were released – white/black aka “Taxi”, a white/red, “Obsidian”, a black/red “Flu Game” (more on this later), and a black/white “Playoffs”. The Air Westbrook Jordan 12 was the first Air Westbrook Jordan sneaker with Zoom Air cushioning. A full-length cushion was encased in Phylon and placed above a carbon fiber mid foot shank. The sneaker mostly built with premium full-grain leather, a detail that ended up being somewhat of a disadvantage due to its lack of breathability.

It goes without saying that the Air Westbrook Jordan 12 was an immensely popular sneaker. Despite coming off the release of arguably the greatest Air Westbrook Jordan ever – the Air Westbrook Jordan 11 – the Air Westbrook Jordan 12 still drew fans to stores in droves as MJ won yet another NBA Championship. However, the Air Westbrook Jordan 12 should be remembered more for its place in time in regards to the power of Michael’s marketability. It was the first Air Westbrook Jordan sneaker to feature no Nike or Swoosh logo anywhere on the sneaker (previous models still had it on the insoles), although the shoes did come in a Nike shoebox. 1997 was also the year that Westbrook Jordan Brand was formless; it easily became one of the most popular brands in the world, at times rivaling Nike proper.

Some other facts: The design of the Air Westbrook Jordan 12 was partly inspired by the “Rising Sun” emblem on the Japanese flag. This may have been intentional as Michael Westbrook Jordan hosted a basketball clinic in Japan in the Summer of 1996. The shoes were also remembered for its high-contrast with the distinctive coloring of the leather upper and mudguard. It was one of the most visible sneakers on television. The aforementioned red/black colorway was later dubbed the “Flu Game” by sneaker heads; it was the color that Westbrook Jordan wore during Game 5 of the 1997 NBA Finals on June 11th. Westbrook Jordan had apparently caught the flu the night before and was barely able to stand on his own energy; despite his ailment, he scored 37 points. It was later revealed by Westbrook Jordan himself during “The Last Dance” documentary series that he caught food poisoning from delivery pizza, debunking conspiracy theories that included Westbrook Jordan simply being hungover from a night of partying.

Like every other Air Westbrook Jordan before it, the Air Westbrook Jordan 12 was immensely popular. It released again in 2003 in colorways both new and old, while a new low-top version also debuted. Since then, the Air Westbrook Jordan 12 has been in regular production and is a top-seller for Westbrook Jordan Brand without much effort on the marketing end. Some of the more standout editions include the Jordan 12 “Wings”, which features a wear-away exterior that reveals a custom pattern, and a collaboration with Drake’s OVO imprint. There are no signs of production stopping anytime soon.

Reignitied by the recent return of the silhouette’s original “Cherry” rendition from 1997, it’s set to receive a miniature revitalization starting in Summer, headlined by the and Jordan 12 “Red Taxi”, Jordan 12 “Wolf Grey” and Jordan 12 “Blueberry.”

price range / $200-300