Jordan Luka 3
The Jordan Luka 3 is the third signature for Slovenian basketball superstar Luka Dončić. As the leader of the Dallas Mavericks, Luka has been tapped by Jordan Brand as a signature athlete back in 2019.
Logically, the shoe builds off of many of the tech and aesthetic influences of his previous work. Performance-wise, the IsoPlate propulsion that marked the Luka 2 is extended onto the forefoot, intended to provide further anchoring for Doncic’s patented step-back. CushLon is the primary tech that holds down the cushioning side of the shoe. Lastly, the design of the Luka 3 is largely informed by luxury sports cars, a theme that continues via the debut colorways for the silhouette.
The Jordan Luka 3 unexpectedly hit the market early when Finish Line listed the then-unknown “Vapor Green” colorway. That launch came ahead of the previously telegraphed release schedule, tee remains in place as follows:
July 6th – Luka 3 “Midnight Racer”
July 11th – Luka 3 “Photo Finish”
July 30th – “Blurred Vision”
August 13th – “Fundamental”
September 3rd – “Motorsport”
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