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Nike, also known as NIKE, Inc., is an American sportswear company founded in 1964 by Bill Bowerman and Phil Knight. Headquartered in Beaverton, Oregon, Nike is currently the world's largest supplier of athletic shoes and apparel.

Founded under the name “Blue Ribbon Sports,” Nike
officially took its name from Nike, the Greek goddess of victory, in 1971. Carolyn Davidson created the brand's iconic Swoosh logo while attending Portland State University, where she met Knight. Other highly recognizable Nike branding includes the “Just Do It” slogan, which debuted in 1988 as part of a television commercial produced by Dan Wieden, the founder of the advertising agency Wieden+Kennedy.

Over its 56-year-old history, Nike has dominated across sports – including basketball, tennis, football, skateboarding, and running – through innovation and strategic marketing. Notable Nike-sponsored athletes have included: Serena Williams, Rafael Nadal, Ronaldinho, Tiger Woods, Kobe Bryant, nike air jordan annee 90 LeBron James, Cristiano Ronaldo, Paul Rodriguez, and Michael Jordan have received their own signature Nike sneaker lines, with Jordan's becoming an entire subsidiary. Furthermore, Nike has sponsored the national teams of the U.S., South Korea, Nigeria, and Brazil, among others, as well as the NBA and WNBA.

Notable footwear designers at Nike have included Tinker Hatfield (Nike nike air zoom rookie for sale free trial 2017, Nike nike air max schuhe sale women boots clearance, air jordan 1 brown pack), Eric Avar (Nike nike shox grey and maroon black gold, Nike Kobe 6), store nike jordan super fly basketball shoe (nike dunks high custom content shoes). Nike nike free trainer 3.0 v3 Supreme, nike janoski khaki green blue pants black, COMME des GARÇONS, nike air turbulence 14 red wine bottle aerator, OFF-WHITE, and Travis Scott, among many (many) others.

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In 2020, Nike is making bold bets on both sustainability and self-lacing fronts. The Nike Space Hippie collection – which launches in July – is the brand's next foray into eco-friendly products as the four-piece line boasts builds comprised of over 50% recycled materials. The Nike Adapt Auto Max, nike air zoom turbine for sale.

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