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Just a few days ago Darin Hager of Heyday Footwear released a few preview images of his Summer 09′ lineup while on Twitter. Of course SneakerNews was on the scene to tweet with Mr. Hager about his latest designs and immediately got the drop on what we can expect from him this summer. What you see above is called the Super Shift and it is a new sillouette from HeyDay that is releasing on July 1st. As easy as it is to get lost in the multitude of releases that spring up from traditional brands, any sneakerhead can take one look at the Super Shift from Heyday Footwear and understand that Heyday is an important new-comer to the game. The Super Shift will retail at a modest $165 and can be found via a list of retailers on Heyday Footwear’s site.
The Super Shift uses supple, tumbled leather with Heyday’s signature triple stitching and raw leather edges that take on character the more it is worn. Rubber cup soles with Heyday bottom logos, flex grooves in the forefoot and 360 degree stitching make for a completely secure mechanical bond from upper to sole. Includes 2 sets of laces; 1 flat lace and a waxed cotton round lace. Full leather lining and a memory foam footbed make this the most comfortable kicks you will ever wear.
Check out the rest of the Heyday Footwear releases
No description of the Super Shift is complete without mentioning the removable ankle strap which can be worn at least 4 different ways:
1. Attached to the upper with secure snap hardware
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3. Worn strap less, with the unique tongue snapped tight on the upper or hanging loose
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Silver Lizard Super Shift
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Below is the Shift Classic. The Shift Classic in a new lightweight version for Summer uses a combination of leather and ballistic mesh uppers to keep the heat and price down for Summer. The Shift was the first Heyday to use the unique setback eyestay, which allows the tongue and laces to play a bigger role in the design and stand out when worn with skinny denim. Available in Black, Purple, and Steel Grey/Fuschia $115
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Below is The Johnny K. Heyday’s iconic light weight boot profile with an upper design inspired by tactical boots and using patent leather, tumbled leather and ballistic mesh. The super light weight boot combined with Heyday’s memory foam footbed is a serious alternative to both classic workboots and hi top kicks for Summer
(Available in white patent and Steel Grey) $130
