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nike hyper dunks black | Classics Revisited: Nike Air Force 1 – Mark Smith Laser

Classics Revisited: Nike Air Force 1 – Mark Smith Laser

Classics Revisited Af1 Mark Smith Laser 570px

Nike’s firm foundation is built upon one of innovative thinking, and it’s no wonder that Nike’s headquarters in Beaverton, OR houses a special palace called the Innovation Kitchen. One recipe that was experimented with was the concept of “tattooing” a shoe; tattoos provide an artistic touch along with a sense of individuality and commitment, so Mark Smith began the Laser Project to bring that culture into shoes. Smith has had a hand in a number of Nike and Air Jordan classics; he played an integral role in the conception of Air Jordans IX through XV, as well as the special lasering print on the Air Jordan XX. Lasering a shoe is an immensely exacting process, using special materials, finite drawing, and some state-of-the-art machinery found only in Research & Development labs. A one-piece construction of the Air Force 1 was chosen by Smith as part of the Laser Project simply due to its generous amount of surface area; the entire shoe served as a broad canvas, with the outer shoe featuring a tribalesque detail and the toe box and rear heel housing a fine lasering measured by fragments of millimeters.

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