Aaron Hope 
The Lip Emporio Armani x Reebok EA7 collection has heretofore been entirely lifestyle oriented, but it looks like the Italian fashion house is emphasizing performance in their latest releases. The Emporio Armani x Reebok ZigPump for men and ZigLace for women are designed with both aesthetics and speed in mind, a fact you’ll find abundantly clear upon viewing the promo video after the jump. Directed by Vogue UK Creative Director Robin Derrick, this video offers a visual interplay on the common ground between athletes’ biorhythms, the Zig Tech cushioning platform and all-out sprinting. Click through to watch the video and see more photos and look for these at select RBK retailers soon. via FRESHNESS
