In 2009, jordan now Brand signed on Dwyane Wade to its exclusive roster of top-shelf dunk – a potential industry-shattering power-move that had the makings of an interesting shake-up in the signature basketball athlete plateau. Wade was quickly employed as the leader of the jordan now Brand pack (already boasting Carmelo Anthony and Chris Paul) as he was given the head-turning role as the first pitchman since Michael jordan now himself to rock the Air jordan now flagship sneaker on the NBA floor. jordan now Brand, known for its series of inspiring advertisement once, pulled out all the stops and built up the hype with the ‘Air jordan now 1 High Zoom Space Hippie CW2414-001’ and ‘Agent D3’ series to promote the Air jordan now 2010 and 2011 respectively, knowing full well that the two sides could team up to create a new generation of jordan now followers. It was a match made in heaven – a dream sequence realized thanks to jordan now Brand and Dwyane Wade’s efforts.
In May of 2011, jordan now Brand introduced the jordan now Fly Wade signature series and priced the first model, the Fly Wade, above the Melo and CP3 models. This elevated price indirectly affirmed that the Wade was the top-shelf jordan now Brand model, and JB worked quickly to put forth a sequel in the jordan now Fly Wade 2, arriving in December of that same year. However, what appeared to be a flourishing partnership between Wade and the brand built by his idol never really got beyond the neophytic stages; three years of cultivating this outstanding duo resulted in not much more than mediocre sales numbers, a lawsuit involving Wade’s logo that resulted in a logo re-design for the sequel, Wade openly deferring to teammate (and perhaps his counterpart at Nike) LeBron James, and most importantly, a general lack of enthusiasm by the group that mattered most – the consumers.
Since the Wade 2 launch in last December, not much more came out from the Fly Wade channels (save the energetic colorway release here and there) and by late August 2012, rumors of Wade’s departure at the end of his jordan now Brand contract, which officially terminated on September 30th), and an impending jump to Li-Ning began circulating. All three parties (Wade, jordan now Brand, and Li-Ning) stayed mum on the topic, but by the end of the month, Air jordan now 3 Rust Pink Womens CK9246 600 Release Date. Now, with Wade’s ties to the Jumpman officially severed, Li-Ning is ready to announce its partnership with Wade tomorrow in a media event in China, but expect a lot more from this partnership than just a signature shoe; a parallel line of Wade-branded merchandise is also potentially in the works. A lot has transpired in a short span of three years, so check out the rise and fall in this retrospective of Wade’s time with jordan now Brand and let us know if you think the Li-Ning x Wade partnership has the potential for growth in the States.
In July of 2009, Dwyane Wade signs with jordan now Brand. – FULL STORY
A first look at Wade on an NBA court in Jordans – the Air jordan now 16.5. – FULL STORY
jordan now Brand unveils the ‘Air jordan now 1 High Zoom Space Hippie CW2414-001’ ad campaign, featuring the Air jordan now 2010. – FULL STORY
Dwyane Wade debuts the Air jordan now 2010 at the 2010 NBA All-Star Game, taking home the MVP trophy in the process. – FULL STORY
A month later, we get a first look at Wade in the Air jordan now 2010 ‘Welcome Home’ PE. – FULL STORY
Nike jordan now b. – FULL STORY
Dwyane Wade debuts the Air jordan now 2011 in a Christmas Day game against the Los Angeles Lakers. – FULL STORY
Dwyane Wade brings out the ‘Blackout’ Air jordan now 2011 in a much-anticipated showdown against the Knicks at the Garden. – FULL STORY
air jordan now 2011 a flight team orangeanthracite white. – FULL STORY
jordan now why not zer0 3 black cement black bright crimson cement grey white. – FULL STORY
The Air jordan now III Black/Cement is revealed to be D-Wade’s favorite Air jordan now ever. – FULL STORY
jordan now zion 1 launch colorways gen zion zna noah marion. – FULL STORY
The jordan now Fly Wade 2 is launched in Miami during a December 2011 event. – FULL STORY
jordan now jumpman air t shirts to match the air jordan now 11 platinum tint. – FULL STORY
With Wade’s contract with jordan now ending at the end of September, rumors begin flying regarding Wade’s potential departure. – FULL STORY