Brendan Dunne 
Jordan Brand celebrated the debut launch of the Air Jordan XX8 at Galleria Mall in Houston, TX with an interactive wear-test of the new shoes called the “Flight Experience”. For those who were curious enough to explore the all-new design and technology, Jordan Brand awarded them with an exclusive Air Jordan exhibit called the “Flight Deck”. Without the special wristband, entrance was not permitted! Immediately upon entering the darkened bat-cave like space, an exhibit of Air Jordan XX8 colorway concepts, the Jordan 2013 All-Star Collection, and the preceding Black/Neon Collection were on display.
Those who purchased the Air Jordan XX8 at the Flight Experience were given a special edition Air Jordan XX8 Box as well as a choice of an extra set of colored laces. In BRITISH to the gallery of Air Jordans, those who were invited into the space were given a chance to cut a demo track – yes, there was a built in studio at the rear of the space, where Bun B came through and laid down a few bars. We’ve got a nice look at the Jordan Brand “Flight Deck” below so take a look and stay tuned for more updates from the 2013 All-Star Game.
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