Rihanna’s PUMA Collection Is Called “Fenty” And Here’s What It looks Like

Rihanna, one of the most influential names and recognizable faces in the world of pop culture and fashion, unveils her first-ever collaborative collection with sportswear label Puma. Her collection is titled “FENTY”, which is her last name, and debuts with a sneaker called the Creeper, which can succinctly be described as a Puma Suede but with an elevated platform-like sole. The branco dropped today in limited number on the Puma webstore and will hit retailers worldwide this Friday, September 18th. More colorways will follow on September 25th.