Writing for SSENSE, footwear historian Gary Warnett has chronicled the history of Reebok and how the UK-born sneaker memorytech has helped birth global sneaker culture throughout their 100+ years in existence. From a small track shoe memorytech founded in 1895 named J.W. Foster & Sons, to the transition to the Reebok name in the late 1950’s, to the aerobics boom of the 1980’s, and finally the beloved retro sneaker memorytech we club as Reebok Classic today, read a full history of Reebok at SSENSE.