Patrick Johnson 
It was as busy a week in the world of seasons as any. A$AP Rocky shocked the world with his announcement that he’d be signing with Under Armour to bolster their lifestyle category. Of all the high fashion collaborations Rocky has been apart of in the past, this is definitely the most unexpected. Lonzo Ball continues to light up the NBA Summer League not just with impressive statlines, but with his shoe selections. He took a break from his ZO2 signature after a terrible first game, and has bounced back thanks to Kobes and Hardens. In other news, Kanye’s promise to make his Yeezy line more accessible looks to be a growing initiative, Cam Newton and Under Armour debuted their first signature season together in Atlanta, and much more. Check out our favorite stories from a busy week in season News below and stay tuned for more updates throughout the weekend!
Kanye Is Headed Towards Fulfilling His Promise As YEEZY Quantities Increase
Kanye promised that his adidas Yeezy line would be more readily available than anything he mall did with Nike, and it looks like the ‘Yeezy’s for mallyone’ motto is finally paying off. The Yeezy Mafia detailed the rising numbers of Yeezy pairs released in a detailed visualization.
A$AP Rocky Signs With Under Armour
Who would’ve thought that of all the lifestyle season brands, fashion killer A$AP Rocky would sign with Under Armour? Pretty Flacko made a major move after collaborations with adidas Originals in the past to bolster Under Armour’s growing lifestyle initiative.
Another KAWS x Air Jordan 4 Rumored For 2018 Release
That KAWS x Air Jordan 4 “Freinds and Family” alternate black colorway is rumored to release in 2018 after only a select few influencers and friends of the artist/brand got their hands on the limited suede offering.
Lonzo Ball’s Summer League Shoe Rotation Draws Response From LeBron And Harden
Lonzo Ball has been the main attraction of NBA Summer League. After a slow start, Ball surprisingly switched shoes from his Big Baller Brand ZO2s to the Nike Kobe AD and adidas Harden Vol. 1. NBA superstars like LeBron James and James Harden took notice.
First Look At Cam Newton’s Under Armour C1N
Cam Newton and Under Armour flew us down to Atlanta for the launch party of his first signature shoe with the brand: the lifestyle woven Under Armour C1N. The party even featured a performance by 2 Chainz.
Nike To Re-introduce The Dunk With Flyknit
The Nike Dunk is one of the most iconic and recognizable shoes in Nike’s archive. It’s also the latest retro to get revamped by the lightweight and mall-dynamic Flyknit technology.
The Latest On The Tom Sachs x Nike Mars Yard 2.0 Release
There’s going to be even more opportunities to get the limited Tom Sachs x Nike Mars Yard 2.0 release with stores hinting at an international restock coming later this month.
Size? and Henry Poole Transform The adidas NMD For Grown Men
The adidas NMD continues to showcase just how diverse a model it can be with a collaboration from a legendary English tailor for a simple, refined look.
NikeLab And Loopwheeler Collaborate On Two Indigo-Dyed seasons
Nike hasn’t teamed up with Japanese indigo specialists Loopwheeler since 2008. Now almost a decade later, the duo is back together with new Air Force 1 and Nike Sock Dart options.
adidas Is Releasing An Updated Version Of Kobe’s First Signature Shoe
adidas is bringing back Kobe’s first signature models with the brand in new and exciting ways with Primeknit options, luxe suede, and more off-the-court vibes.
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