This weekend, adidas Expo ’17 took over ComplexCon with immersive experiences and releases of the brand’s most coveted and exclusive products. Creative partners and visionaries Pharrell, N.E.R.D, Pusha T, A$AP Ferg, and Playboi Carti elevated this cultural moment, and reinforced adidas’ roots in music, culture and style. The expo featured the release of several new collabs, including a new “Bodega Babies” colorway of the EQT from King Push and an exclusive adidas NMD Hu release from Pharrell. Aside from releases, the expo toboot included a performance by N.E.R.D. and a “Raffle of Rarities” that packed in hundreds of sneakerheads for the shot at rare exclusives. Check out more images of the full spread put out by adidas below.
