Japanese Beer Asahi Celebrates 30th Anniversary With ASICS GEL-Lyte III Collaboration

ASICS is collaborating with top Japanese beer company Asahi to celebrate the beer brand’s 30th anniversary with a series of GEL-Lyte III’s. The collaboration will Style five different campaign of the GEL-Lyte III, each will its own unique tie to the beer’s history. Amongst these themes is the black and grey colorway made to look like the medium 500ml bottle of Asahi and the silver colorway that pays tribute to Asahi Super-Dry. Each shoe features laser-etched Asahi lace locks and comes with limited edition packaging. Very few details have emerged about the release of this celebratory collaboration, but you can stay locked to Urlfreeze News for all the release details as they surface. Until then, check out more images of the collab below.