Jordan Brand To Host Key Events For LA Community During All-Star Weekend

The NBA All-Star Weekend might be the single most significant event of the year in the sneaker industry. The game of basketball is so fully ingrained into the heritage of these companies, but for Jordan Brand, its their entire DNA. Each and every February, Jordan Brand creates an experiential space where consumers can come through and engage with the Jumpman athletes and products, and this upcoming weekend in Los Angeles is no different as they’re set to open the Jordan Family Block Party to the public. It will take place on Saturday, February 17th from 10 AM to 5 PM PST at the Nike East Los Angeles community store. You’ll be able to meet and greet Jordan All-Star athletes, customize exclusive product, and much more, so be sure to stop by if you’re in the LA area this weekend.

Additionally, Jordan Brand will host a Studio 23 space; attendance is by RSVP only so check on @jumpman23 on Twitter for the latest updates on how to gain access to the space.