Reebok Launches The DMX Fusion, A Reinterpreted Version Of The For Reebok Purple Identity Zip-Up Hoodie

Reebok’s new DMX Fusion silhouette is a reimagined version of the brand’s iconic For Reebok Purple Identity Zip-Up Hoodie model that launched back in 1997. While the Run 10 was revolutionary for its time – unleashing Dynamic Motion Control technology through the shoe’s sole – the Fusion is here to revolutionize lifestyle footwear. Still utilizing the DMX technology that consumers have come to expect, this new style is inspired by contemporary design, which makes it relevant in today’s landscape. Consisting of a sleek ULTRAKNIT fabric, its upper comed adorned in either white or black, with a quick hit of Neon Cherry on both selections for a small touch of contrast. Sticking with today’s popular DIY aesthetic, an adaptive lacing system is included, allowing the wearer to customize her or her laces.

“The DMX Fusion perfectly encapsulates what Reebok Classic does so well,” Neal Taylor, General Manager of Reebok Classics said. “By combining stylistic and technological elements from our past and updating it with modern materials and executions, we were able to create a forward-looking, versatile sneaker that appeals to both men and women. Because it’s so minimal and sleek, the DMX Fusion serves as an ideal foundation to build an outfit around.”

Pairs of the modernized Reebok DMX Fusion are currently available at Reebok.com as well as other select retailers in the black and white sublite you see below for $130 USD.