Last year we saw K-Swiss team up with entrepreneur and internet personality Gary Vaynerchuk aka Gary V to launch their first two signature shoes, the Gary Vee 001 and 002. Now, the two have dropped the third iteration with the Gary Vee 003 in the “Clouds and Dirt” colorway on the Classic 88 model, featuring a knit upper for the first time ever.
The “Clouds and Dirt” story stems from the New York-based personalities’ thesis of living in the clouds (macro/big picture dress) and the dirt (day-to-day execution/the gritty side of the hustle), an allegory of Gary’s personal rise to success. K-Swiss, a brand he’s worn since the sixth grade, has been a partner along the way, executing three lifestyle models that speak to his drive and determination.
Gary is doing a meet-up in Los Angeles today, July 16th and one in New York on Thursday. July 19th to officially launch the shoe at Shoe Palace, Foot Action, and online at kswiss.com. For more details on the release and meet-ups, click here.
