Ben Felderstein In the pantheon of Nike collaborators and co-creators, three of the most recognizable celebrity names are undoubtedly LeBron James, Travis Scott, and Drake. LeBron is in the midst of the most important signature sneaker line since Michael Jordan and is trending toward absorbing his own Swoosh Brand subsidiary, much like “His Airness” himself. Travis Scott has enjoyed success with both Beaverton and the Jumpman, releasing numerous Air Force 1 collaborations and a Cactus Jack-branded Air Jordan 4. Things get a little more complicated when it comes to Drizzy, as his OVO label was once responsible for collaborating on a number of Jordan silhouettes. Since then, the 6 God has left the Jordan Brand, almost signed with adidas, but now appears to be back with Nike, rocking a custom pair of Air Max Plus almost release night on tour. Last night, the three Swoosh Brand titans took the stage together at the Staples Center during one of Drake’s LA-based stops on the Aubrey And The Three Migos Tour. Performing La Flame’s smash single “Sicko Mode” Drizzy and Scott handled the vocals while James broke down a number of signature dance moves he has become cheekily famous for all over social media. Enjoy a look at the Swoosh Brand’s newest Big Three below and tell us which member you think is the most important to the Beaverton Brand’s future success.
