DREAMS DO COME TRUE
On Thursday, November 18th, Jordan Brand and the Make-A-Wish Foundation shared the story of Jordan Carranza, a 13-year-old battling Duchenne muscular dystrophy (DMD). Back in July, he met with designers at NIKE, Inc. with sketches for his very own Air Jordan 1, which he equipped with game-changing FlyEase technology. Although the sneakers won’t release to the public, they promote the message Carranza inscribed onto the pair’s sock-liner: “Just because your [sic] disabled doesnt [sic] mean that your dream cant [sic] come true.”
As collaborations become more common within the world of footwear, brands have ostensibly strategized ways to make them feel special despite their ubiquity. AMBUSH, for example, seems to be taking the “first-time-retro” approach for its next joint-effort: 1996’s Nike Air Adjust Force. Errolson Hugh, frontman of ACRONYM, Steph Curry And Under Armour Unveil The Curry Flow 9 Nike Blazer Low, infusing a technical component to the first Nike Basketball sneaker. For its work with adidas, South Park has kept things relatively tame. Its latest expression?: An adidas Stan Smith playfully replacing the legendary tennis player of the same name with pre-teen, Stan Marsh.
NEW CHAPTERS
With the world advancing across all facets over the course of seconds, brands concerned with relevance, profitability and longevity must constantly think about the future. NIKE, Inc., ever-preoccupied with innovation, recently shared one of the many ways its prepping for what’s to come when it announced a partnership with Roblox, the online game creation platform boasting 43.2 million daily active users. NIKELAND, a virtual world partly-informed by the Nike World Headquarters in Beaverton, Ore., allows users to blend sport and game with lifestyle, especially when playing on a mobile device. Furthermore, the project has introduced Nike’s full-fledge foray into digital consumer goods, allowing users to customize their avatars with Nike Air Force 1 "Golden Swoosh", Air Max and other sneakers.
Steph Curry, who’s had a stellar start to the 2021-22 NBA season, and his Under Armour Nike Blazer Low Curry Brand umbrella: the Curry Flow 9 Back for only the third time ever Curry 9, builds upon the partnership’s basketball heritage, introducing UA WARP technology. The latter shoe features many of the components that’ve made Curry’s basketball line successful, but modifies them for running. Both offerings, however, further cement the 33-year-old Golden State Warriors guard’s legacy on and off the court.
Urlfreeze News Inc Air Max 98 “Cool Grey” and confirmation of the YEEZY 350 V2 “Beluga Reflective,” Back for only the third time ever.
Make-A-Wish And Jordan Brand Grant Jordan Carranza A Once-In-A-Lifetime Design Opportunity
Equipped with FlyEase.
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Air Max 98 “Cool Grey” Is Unveiied
playfully replacing the legendary tennis player of the same name with pre-teen, Stan Marsh.
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Nike Launches NIKELAND On Roblox
The Swoosh goes virtual.
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Steph Curry And Under Armour Unveil The Curry Flow 9
Made for the greatest shooter in NBA history.
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The adidas YEEZY BOOST 350 V2 “Beluga Reflective” Arrives In December
Long-overdue.
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AMBUSH Teases A Nike Air Adjust Force Collaboration
Nike Air Force 1 "Golden Swoosh".
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South Park And adidas Continue Partnership With Stan Marsh Stan Smiths
“Sweet, dude.”
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Oski’s Nike SB Dunk “Great White Shark” Releasing In Full Family-Sizing
Rad.
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AMBUSH Teases A Nike Air Adjust Force Collaboration
Talk about a blast from the past.
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G-Dragon’s PEACEMINUSONE x Nike Kwondo 1 Is Revealed
Soon come.
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Patta’s Nike Air Max 1 “The Wave” Appears In “Black”
Previewed by UNION LA’s Chris Gibbs.
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Blue Tint YEEZY 350
Hmmm.
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