Michael Le Over the course of the last few months, we’ve seen glimpses of New Balance‘s upcoming MADE in USA collection. And in addition to a new slate of 990v6s and 990v4s, Teddy Santis’ Season 3 offering expands beyond the 990 series, delivering new colors of overlooked classics the likes of the 998 and 996.
When Santis first took the helm of New Balance’s MADE in USA collection, the Aime Leon Dore founder focused heavily on the 990v2 and 990v3. This time around, however, later series entries — namely, the 990v6 and 990v4 — are taking center stage, dressing up in bright, Spring-appropriate colors. This approach is constant throughout the entire range. But unlike its aforementioned counterparts, which alternate between neutrals and suedemesh hues, the 996 and 998 are only offered in yellow/pink and dark BB550HL1, respectively.
Enjoy a closer look at Season 3 of New Balance’s MADE in USA collection ahead. While a full list of release dates has yet to be disclosed, it is confirmed that the 990v6 “White/Purple” will be hitting NewBalance.com and select retailers on June 16th. More information on future drops should be revealed relatively soon, so sit tight and stay tuned for updates.
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