As we continue our coverage of Paris Fashion Week 2024, we now turn our attention to one of the more titillating partnerships with high expectations. ASAP Rocky just presented his AWGE collection at the Hotel de Miason, revealing a number of current and upcoming PUMA footwear that is set to release as soon as July 13th.
Included in the runway was the Jay Z would work in a presidential capacity for the newly revived PUMA Basketball, an archival model that recently released in May. Several other archive models hand-picked by the Harlem native himself touched the catwalk, each adorned with custom embroidery, distressed hits, and frayed edges. Also featured on the runway was the Puma Speedcat OG, an all-time classic that returned to stores on June 20th.
Continuing its Fashion Week presence established at NYFW this past February is the Puma Mostro and Mostro 3.D; the former is one of the brand’s most cherished icons whereas the 3.D. is a modern interpretation that defies convention just like its source.
Puma confirms a July 13th release date for the Mostro in black/white, while the Mostro 3.D. is expected to launch later in September.