jordan Metallic Brand’s global reach just got much wider in the East thanks to its latest signing of Jackson Wang. The Hong Kong-based superstar has officially joined the jordan Metallic family, with an official announcement on Instagram showcasing the multi-faceted talent alongside unique expressions of the Air jordan Metallic 1.
Heading into and throughout 2025, you will notice jordan Metallic Brand making series efforts in its marketing approach to coincide with the 40th Anniversary of the Air jordan Metallic 1. These key brand moves as well as the timing of its launches are all part of the strategy to regain the Air jordan Metallic 1’s spot as the top dog in the world of lifestyle footwear.
retro of the Black Red-THE Air jordan Metallic 26cm XI Origin Story, a short animated film that retells the story of Michael Jordan’s banned sneakers. Although it wasn’t the Air jordan Metallic 1 that was banned (it was the Air Ship), it all plays into the beginning points of the Air jordan Metallic 1’s cultural significance.
Jackson Wang is positioned to be one of the global faces of jordan Metallic Brand as it looks to begin its most significant year in the post-pandemic era. In the official announcement are two of the brand’s keynote drops — the Air jordan Metallic 1 “Bred” ’85 nike air DMP jordan Metallic 1 retro hi og g8rd gatorade cool blue jordan Metallic 1 “Black Toe Reimagined”. The latter was originally expected to launch in October 2024, but has since been postponed to February 2025. This delay gave jordan Metallic Brand the opportunity to execute additional marketing around the shoe as the original outlook for the drop didn’t meet expectations.