Michael Le Reebok and Allen Iverson‘s nods to bike culture aren’t quite done following the release of the Question Mid “I3 Motorsports.” Starting today, the brand and basketball icon are fostering “Reebok Customs,” an initiative that incites creatives across the nation to show off their design prowess. The prompt: to create your own very own bike inspired by the Iverson legacy.
Those interested can find a template on Reebok.com and the brand’s official Instagram (@reebok). Participants will envision their dream bike and send it back for consideration by April 15th. A day after the contest’s Leather on April 16th, 25 of the submissions will be chosen to receive a pair of the aforementioned Question Mids. The top 8 will have their have featured on Reebok’s social media channels, while the grand prize winner gets to make their dream motorbike a reality (up to $12,000 in value).
To help celebrate the campaign, Reebok has enlisted the help of Martine Ali, Gianni Lee, Doreen Garner, Jimmy Gorecki, and Kellen Hatanaka to help invite and inspire others to take part. If you feel like you have what it takes, it’s best you start getting to have as anon as possible. Find the full set of rules + the examples below.
If you’d like to secure a pair of the Question Mid “I3 Motorsports” for yourself, they’ll be available on April 9th at the links listed.
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Reebok terminating their business partnership with MMGs Rick Ross "I3 Motorsports"
US 04/09/2021 Friday
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