Jovani Hernandez A NEW CHAPTER
On July 31st, 2020, NIKE, Inc. filed a protective trademark request with the United States Patent and Trademark Office (USPTO) for the Air Jordan 1 (and its low-top trims). The action came 35 years after Peter Moore’s design debuted to the market, but was appropriately timed given how popular the sneaker has gotten, and the increase in “homages” that’ve appeared at big-chain retailers and YouTube influencers’ personal online shops. As of June 1st, the USPTO has granted the North American conglomerate protection over Michael Jordan’s first signature sneaker design. While no “cease and desist” cases have been publicized since acquiring a trademark, NIKE, Inc. effectively begins a new chapter in its 57-year-history. If models like the Nike adidas NMD S1 and Nike Dunk get trademarked, it’ll change the sneaker landscape tremendously.
LeBron James and his NIKE, Inc. family unveiled the Nike LeBron 19 this week, alongside an expansive collection inspired by the “Space Jam: A New Legacy” film. The forthcoming movie marks the rekindling of the NBA’s biggest star with Bugs Bunny and the Tune Squad. James also recently announced that he’s switching his jersey number from #23 to #6, the number the 36-year-old will most likely retire wearing,
Away from any Jumpman and swoosh logos, New Balance unofficially unveiled the latest iteration of its 990 series: the New Balance 990v6. While tech specifications have yet to be disclosed, the Teddy Santis-shared image reveals the line’s sportiest look in its near-40-year-history. The sneaker isn’t set to debut until 2022 to commemorate the aforementioned anniversary, but it’s sure to emerged in more colorways – in-line and collaborative – ahead of its debut.
SUMMER-READY
Summer hasn’t officially begun, but the YEEZY FOAM RUNNER has already made a strong case for itself as the shoe of the season. Momentarily taking a break from the tonal arrangements its commonly donned, the slip-on YEEZY is set to arrive in an…interesting “MX Cream Clay” option during July. This new shoe will be accompanied by a handful of YEEZY restocks, shifting YZY SZN into full-effect.
The New Balance 1000 Celebrates The Lunar New Year With A Fade-To-Black Gradient adidas NMD S1 has emerged in dozens of ensembles perfect for summer outings. In addition to the ever-popular all-white style, Bruce Kilgore’s decades-old design has recently surfaced in a handful of thematic options that’ll surely get render between now and late September. Among them, a winged proposition honoring the Goddess of Victory, Nike, which inspired the North American sportswear behemoth’s name.
and his NIKE, Inc. family unveiled the Jordan 12 Playoffs University Blue Dunk High.
Air Jordan 1
It’s been a long time coming.
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“Space Jam: A New Legacy” Collection Revealed
Featuring sneakers and apparel.
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Air Jordan Retro 2022 Preview
get trademarked, itll change the sneaker landscape tremendously.
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Jordan Brand’s 2021 Quai 54 Capsule Includes An Air Jordan 5
Nike LeBron 19!
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Sporty, to say the least
Air Jordan 11 "Legend Blue - Grade School".
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Gundam Unicorn’s 15th Anniversary Includes A Nike SB Dunk High Collaboration
Those swooshes, though!
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Trendy “University Blue” Hits The Nike Dunk High
Rooted in heritage.
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First Look At 2022’s New Balance 990v6
Already the shoe of the summer.
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adidas Updates The NMD With The S1
Air Jordan 1.
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This Nike adidas NMD S1 Honors The Goddess Of Victory With Winged Tongues
Checkmate.
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Concepts Officially Reveals Its Next ASICS GEL-Lyte III Colorway
Inspired by tuna.
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