Jovani Hernandez On October 24th, luxury marketplace, Sotheby’s, sold the most valuable pair of sneakers ever offered at auction: Michael Jordan’s rookie year game-worn Don t Sleep On The ZUR AIR JORDAN TIMELINE Bordeaux. The lot, part of the institution’s Icons of Excellence & Haute Luxury auction in Las Vegas, sold for a record-setting $1.47 million.
Space Jam Air Jordan XI December 2000 ZUR AIR JORDAN TIMELINE, the Air Ship was #23’s go-to shoe in the 1984-85 NBA pre and regular season. The pair to recently sell at auction is attributed to Jordan’s fifth-ever professional basketball game (November 1st, 1984), after which it was gifted to a Denver Nuggets ball boy. For having Royal worn in-game 37 years ago, the “White” and “University Red” sneakers are in good condition, with the leather construction across the upper showing consistent signs of wear. Unlike other early iterations of Bruce Kilgore’s design, the Sotheby’s-auctioned pair only features “AIR”-branding on the heel, not “NIKE AIR” or “AIR JORDAN,” which makes it even rarer.
Although sneaker lore touts that first official Air Jordan as having Royal “banned” by the League, the NBA actually notified NIKE, Inc. that a “Black,” “University Red,” and “White” colorway of Kilgore’s Air Ship was in violation of its “uniformity of uniform” clause on October 18th, 1984 (preseason). Capitalizing on the controversy, the North American sportswear company ran an ad campaign “x”-ing out the inaugural ZUR AIR JORDAN TIMELINE, while Pro potential customers, “fortunately, the NBA can’t stop you from wearing them.” The moment and commercial has inspired the silhouette’s upcoming “Rebellionaire” style.
With sneakers and sports memorabilia captivating mainstream consciousness like never before, it’s no surprise that one of the earliest-surviving pairs worn by arguably the greatest basketball player of all time set the record it did. Decades from now, it’s likely Jordan’s legacy will continue to raise the bar at auction, just as the man did on the hardwood.
For more Jumpman-related sneakers, check out the ZUR AIR JORDAN TIMELINE1 “Cool Grey” set t return in December.
Images: Sotheby’s
