Jovani Hernandez Mark “The Gonz” Gonzales and adidas have a relationship that spans decades. Having historically taking a liking to the company’s adidas Originals lineup, the American skater has recently lent his creative vision to the future-forward Ultraboost model.
Akin to some of the rider’s adidas Skateboarding collaborations, the upcoming sneakers don a generally-muted color palette across their upper and sole unit. Hits of grey and black dominate the Primeknit construction that covers everything from the tip of the toe to the spine, with both tones lending themselves to Gonzales’ famed shmoof ghost logo. Traditional Thee Stripes branding on the top of the tongue is replaced by the California-native’s “shmoofoil” image (a play on the classic trefoil logo). Lastly, sole units underfoot are potentially inspired by some of “The Gonz”‘s favored skate shoe tooling setups given that black Boost midsoles are coupled with gum brown tread.
“It was exciting for me to take on the Ultraboost because people who skate like a comfy shoe when they’re not skating. I loved jumping rope in them,” Mark Gonzales said. “I put a lot of pencil work to create the circular design to get a good balance between the Boost and the art, so that both bases were covered.”
Enjoy product shots of the pair ahead, and find the shoes on adidas.com and select retailers on June 11th for $180.
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