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As an evolution from their Raise Your Game campaign a few months ago, the WilsonBrothers have modified their creative space at the Nike Sportswear 1948 release in conjunction with the launch of Nike Stadiums in London. The focal point of the new creative output from the WilsonBrothers is the use of proximity-sensitive LED boards and the giant PIXARAMIC. This 6000-pixel cubed display, as well as the other smaller displays, are used as aesthetics to reference traditional scoreboards. The visuals consist of changing colors, images and messages; one of which include the launch of NSW’s new Brasil Collection. A hero display will feature key products and periodically change upon new arrivals. Info and tech specs of the merchandise is denoted in the adjacent lightbox which is also activated by customer movement. Check out images of the entire installation, as well as a making of the PIXARAMIC video.
