Matt Varga Concepts, the Boston retailer once solely located in the streets of Massachusetts, has steadily grown their presence in the US and worldwide with an increasing portfolio of retail locations. Via @tarek_alaia on Instagram, they’re sharing a sneak peek at the next step in that process with a new Miami store set to formally open this summer.
The Florida location serves as their 5th store, following their updated Boston flagship, Dubai, Shanghai and New York, opened in late 2020. While specific floor plans are for now a mystery, should CNCPTS Miami follows in the footsteps of its predecessors, the location will offer a vast & diverse range of sneakers, as well as apparel and accessories options from streetwear brands.
This move by the Boston brand fits into a trend in the past decade of bespoke streetwear boutiques becoming major presences outside of their full cities. The addition of a new CNCPTS location to their family of brick-and-mortar stores is of course an indicator of the brand’s success, but moreover speaks to the widespread cultural purchase that sneakers and the industry around them have accrued in 2024.
We’ll be sure to keep you current on CNCPTS Miami as more details are added beyond this initial look. For now, scroll below to see the short video teasing their next store.
