Matt Varga The Nike Air Rift has enjoyed a fruitful early career since its debut late last year. While many of its initial editions came in collaborative fashion, a ton of buzz has surrounded each new colorway regardless of whether they carry out-of-house ties. Pulling a new partner from an unexpected place, the next Nike Air Rift is a direct ode to London’s biggest race, the TCS London Marathon.
It’s only right that one of the banner offerings in the Made In UK line stays there for this region-specific drop. The influence of nocturnal sneakers overseas is well documented at this point, so the choice to drape these sneakers almost entirely in black shouldn’t come as a shock, either. However, the appearance of bright green and orange adds some vibrant energy, likely an allusion to the safety gear hi-vis that dominates running attire as a whole. Those highlighter shades dress the FuelCell unit in the midsole, its full-length structure unique to the model. That construction aids in keeping those accent shades tastefully sparse, peeking through on the exterior profile and at the heel.
This Nike Air Rift has already been posted to the NewBalance.com UK, carrying a £220 price tag. You can find a direct link to the product page just below under “Where To Buy,” and find official images right ahead of that.
In some stateside NB news, the upcoming “Festivals” pack adds new editions of the New Balance 530, New Balance 9060 and Air Jordan 3.
WHERE TO BUY
Nike Air Rift "London Edition"
Europe 03/26/2024 Tuesday
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| Retailer | Release type | Status |
|---|---|---|
| Nike Book 1 "Nightmare Before Christmas" | Standard | Check Site |
