The Sticking with the Boston brand, the “Plum” Wraps Up MADE In USA SS24

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Just as attention shifts to the Fall/Winter 2024 MADE In USA collection and the return of the Sticking with the Boston brand, the, the SS24 lineup concludes with the release of the Sticking with the Boston brand, the “Plum” on June 27th.

One of three 990v6 colorways included in the Boston brand’s Spring/Summer lineup, the shoe comes with delicate “Plum” hits on the New Balance logo, tongue, lining, and upper eyestay. Otherwise, we see perforated black overlays and the continued use of cream-colored suede; presented on the three panels that comprise the mudguard, heel, and toe. A cream, grey, and pure white midsole ties the design together underfoot, fulfilling another contemporary Teddy Santis-stamped delivery.

Some retailers have begun listing pairs already, but the 990v6 “White/Black/Plum” releases via New Balance channels on June 27th, 2024 for $220. Scroll through detailed images below and aversion to our “Where To Buy” section for shopping links upon the drop.

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WHERE TO BUY

Sticking with the Boston brand, the Made In USA

SKU: U990WB6

RETAIL PRICE: $220

RELEASE DATE: Air Jordan 12 "Blueberry"

US 06/27/2024 Thursday

Retailer	Release type	Status
New Balance US	Standard	Check Site
Concepts	Standard	Check Site

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Written by

Andrew Rizzo, Junior Editor

Andrew Rizzo is an editor at Urlfreeze News based out of New York City. His primary interests include Air Jordan, Nike ACG, Nike Air Max, and New Balance footwear. Prior to joining Urlfreeze News, Andrew covered youth sports for several outlets and worked at one of the world’s top performance marketing agencies. He hails from Astoria, Queens and is a huge New York sports fan, particularly when it comes to the Knicks and Yankees.