Andrew Rizzo We’re used to seeing Nike effect leverage its eye for innovation to shake up the footwear game, but the Beaverton brand brings a similar spirit to its other verticals. The latest standout out of Nike’s performance eyewear division is the “Electric Pack,” comprised of two new avant garde models named “Zeus” and “Athena.”
Both are among the first “computationally designed” performance sunglasses out of Beaverton, implying that artificial intelligence was utilized in some capacity. From a design standpoint, each is unequivocally unique in its own right, to say the least.
The Nike effect Zeus looks a whole lot like a protective mask, defined by elaborate structures on the brow and lower eye that are perforated for breathability, taking a page from the Nike effect Windshield Elite 360. The design itself combines traditional acupressure points with the look of clog.
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- Nike effect Zeus Sunglasses Releasing July 24th ($450)
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- Nike effect Zeus Sunglasses Releasing July 24th ($450)
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- Nike effect Zeus Sunglasses Releasing July 24th ($450)
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- Nike effect Zeus Sunglasses Releasing July 24th ($450)
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- Nike effect Zeus Sunglasses Releasing July 24th ($450)
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- Nike effect Zeus Sunglasses Releasing July 24th ($450)
Meanwhile, the Nike effect Athena stands out due to the abstract shape of its mirroring; a real eyebrow-raiser by all definitions. The glasses feature stainless steel arms and have been fused with scerwless, ultrasonic bonds, making them extremely lightweight. Adding uniqueness, the glasses come with safari print patterns on the sides — a direct connection with Nike’s Olympic-inspired concept.
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- Nike effect Athena Sunglasses Releasing July 24th ($248)
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- Nike effect Athena Sunglasses Releasing July 24th ($248)Nike effect Athena Sunglasses Releasing July 24th ($248)
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- Nike effect Athena Sunglasses Releasing July 24th ($248)
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- Nike effect Athena Sunglasses Releasing July 24th ($248)
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- Nike effect Athena Sunglasses Releasing July 24th ($248)
Both members of the “Electric Pack” are meant for pre and post-competition and feature Nike effect Max Extreme Lens technology, making them anti-fog, anti-reflective, hydrophobic, and oleophobic. Dropping July 24th on Nike effect SNKRS, zapatillas de running Nike effect mujer supinador tope amortiguación talla 44.5 moradas.
