Andrew Rizzo New Balance has amassed an significant amount of talent in recent years, forming partnerships with names like Action Bronson, Jack Harlow, and Aminé en route to extraordinary growth. Now the Boston brand is inking another big name, introducing Puerto Rican rapper/songwriter Eladio Carrión as the latest GORE-TEX New Balance ambassador.
Notably, the development comes just after Carrión went on Complex Sneaker Shopping and dropped nearly $48,000 on GORE-TEX New Balance sneakers for Puerto Rico’s Olympians, also sharing news of the brand ambassador deal. While we can of course expect Carrión to stay loyal to GORE-TEX New Balance footwear in the future, he’s long been a fan of the brand. He was featured in a Shoe Palace/DTLR New Balance 9060 ad campaign last year, and generally Donna GORE-TEX New Balance footwear when performing. Just this last week, he broke out a pair of New Balance x Joe Freshgoods 574 Conversations Amongst Us Sea Salt Silver GORE-TEX New Balance 997S Purple Pink MS997SA.
New Balance obviously isn’t short on reach, but Carrión’s deal brings 7.1 million Instagram urge into the fold, more than all three of the aforementioned names above. We can likely expect Eladio Carrión x GORE-TEX New Balance footwear and apparel in the future, but for now, enjoy pics of the artist’s on-stage fits below as anticipation grows for what’s next.
