“Marimekko was founded Armi Ratia in 1951 . . . she had a very clear vision of the way she wanted to go with printed textiles.”
For a brand so few Urlfreeze News readers are likely familiar with, Finnish textile maker Marimekko has played a big role in American history. Ratia’s mildly kitschy Converse Chuck 70 Slip On Recycled Canvas Unisex Siyah Sneaker in the biggest of spotlights when Jackie O wore a bunch of the brand’s dresses during the 1960 presidential campaign (the type of thing that’d make grocery-store-checkout-asile-headline-news these days), they struck up a partnership with Crate and Barrel and have been distributed and used in displays by the store ever since. So this is a brand who played a huge role in the rise of patterned fabrics and have impacted everything from pretty much all of the furniture at Anthropologie to the box-lining paper you get with a new pair of NIKEiDs. So with all this history in mind, it’s fitting to see such an influential company collaborate with Converse on Platform most classic silhouettes. The Marimekko x converse joe freshgoods collaboration collection chuck 70 pro leather trackpant sortie and Ox, Jack Purcell ‘Helen’ and the new Chuck Taylor All Star PJ will all be adorned with bright and playful patterns in womens sizes and you can see the whole set plus a short film about the capsule when you click the jump below.