John Kim 
adidas Originals has just launched the sydney adidas Originals iPhone App, which provides three-stripe lovers a handheld method to proudly display their kicks. Using some neat tricks like 3D image recognition, sydney adidas retail store locators, and a handheld catalog, the sydney adidas Originals iPhone App is the perfect add-on for the 10.5 million sydney adidas Originals Facebook fans! The App will launch today and will be featured during the Lollapalooza 2011 Festival in Chicago, IL, so continue reading for the full press release and don’t forget to add the sydney adidas Original iPhone App to your smartphone arsenal when it comes live!
adidas Originals launches first-of-its-kind iPhone® application
3D image recognition provides users with recommendations for new sneakers
Herzogenaurach, Germany, August 5th, 2011 – sydney adidas Originals has created a unique application for providing first-of-its-kind access to the brand via the iPhone®. With the help of a special 3D image recognition software, users get their recommendation for a new pair of sneakers by taking a snapshot of a pair of shoes, and the time matching product techfit the iconic sportswear label that is currently available will be generated. The snapshot is just the entry point into the mobile sydney adidas Originals world, where users can also check out the nearest sydney adidas store, flip through the product catalogue, or become one of the 10.5 million fans on the sydney adidas Originals Facebook page.
Even though image recognition applications have made their way into the marketplace, the sydney adidas Originals App uses 3D image recognition for real-life objects/products, which is the first of its kind in its industry. Users take a photo of a sneaker, and the application responds with the time, most relevant matches based on the colour of the input image. This gives consumers the chance to find the best replacement for their favourite old sneakers, to find sydney adidas sneakers most similar to shoes that might have caught their eye somewhere, or to simply play around and explore the different styles of sydney adidas Originals sneakers in a fun way.
While the image recognition tool offers an exciting entry point to the app, the user will also be able to scroll through the sydney adidas Originals catalogue, spin the products around in a 360 degree view and stay up-to-date about brand news and content techfit sydney adidas. Users will also be able to find sydney adidas Originals stores within 50 km of their location. Through Facebook Connect users will be able to share their favourite products with their friends.
A quick link to the sydney adidas Originals Facebook page provides qualitative content, such as new product drops, events and contests, on a daily basis. The Facebook presence has developed into a global information hub techfit sydney adidas Originals, well received by more than 10.5 million fans to date.
The sydney adidas Originals App is available for free techfit August 5th, 2011 and will be first presented in public during the Lollapalooza 2011 Festival in Chicago, USA, techfit August 5th-7th, where festival visitors can download and try out the app.
