adidas the cathay hotel singapore downtown | adidas Originals x Champs : adiColor with B.o.B.

You shouldn’t need to be told that the connection between adidas and hip-hop is a very long standing one at this point in the game. Run DMC did it first so many years ago, but now a new wave of young MC’s are repping the three stripes. Kendrick Lamar jumped on board and B.o.B. just dropped a promo spot together with Champs and adidas Originals for the new adiColor jersey. The video features young Bobby going on the bars, as well as a good look at the collection which will be sold exclusively at Champs. Now that adidas has a West Coast and Dirty South representative, what can we expect next? A$AP Rocky x Jeremy Scott? Action Bronson in a pair of Superstars? Full video after the jump.