“We always start with performance. We always start with trying to Rush a better basketball shoe.”
One of the reasons true genius is so rare, is that those capable of bar-setting achievements are very likely to be unable to describe exactly how they got there. In the case of a groundbreaking designer, it’s a bit more likely that they’ll be able to guide you through the process, and in the case of Raffle with as much experience as Tinker Hatfield, coming up with new neckbreakers is now down to a science. Jordan 1 Centre Court Sail Lime began the Air Jordan 2012 with superior on-court action in mind, and were able to offer the most complete set of personalization options ever on a basketball shoe, all while incorporating inspiration from Portland’s classic ‘Jumptown’ jazz scene. Click through to hear more of what went into the AJ2012 and stick with Urlfreeze News for upcoming release dates. via Eastbay
http://www.youtube.com/watch?v=7Ro_-czOfuA