John Kim 
In 2011, Nike took to eBay in an effort to auction off 1,000 pairs of Nike Mags, bringing a grand total of $5,695,190.53 for the Michael J. Fox Foundation for Parkinson’s Research – an average of $3,796.79 per pair. Two Sunday’s ago, Jordan Brand teamed up with Converse in a commemorative release with its own charitable goals – the Michael Jordans alma mater; twenty-three of the thirty sets were put up for auction and were sold in record numbers, gaining a total of $170,310 with individual auctions ranging between $6,301 and $8,400. All-in-all, each unit of the Air Jordan 13 Low Hardwood Classic Home PE Commemorative Pack cashed in $7,400 – nearly double the average price of the Nike Mag 2011. It’s clear that eBay auctions are the best way to not only maximize publicity of the auctions, but gain the highest bids. Will we see future eBay-exclusive charity releases? Let us know if you’re surprised at the final numbers of the Air Jordan 13 Low Hardwood Classic Home PE Commemorative Pack auctions, and we’ll keep you updated with more WMNS on future charity-auction releases.
